Visitors open your website for a reason – is your website providing a solution?
A visitor opens your website for a reason
They have questions that require answers.
Is your website set-up to direct them on a path to find the solution?
Your website is a sales person that’s working on your behalf and just like you’d train a human sales person you must provide your website with the tools to direct your visitor to the solution they are searching for.
Browsing a trophy/engraving website is not an activity someone sits down to do for entertainment. They have a need for your service and are usually in a position to buy, if not immediately then in the near future.
With this in mind, if someone has taken the time to surf the web for answers to their questions then you want to ensure that they are not moving on to the next website because your site doesn’t satisfy their needs.
Of course when you’re face to face with a person you get to ask questions so if they can’t see what they are looking for when browsing your showroom you can find out if it’s something you’ve got available in a catalogue or perhaps in the work area.
This is not the case when visitors are browsing your website. You need to pre-empt every scenario that they may be there for and send them in the right direction.
Much like you would greet a customer entering your doorway you first greet all visitors to your website. Then introduce them to what you have to offer.
It’s at this point that they will respond with a particular product or service that’s of interest to them. So now provide them with a link from your home page to which area of your business they want information about.
Now they are inside your website, so ask some more questions so you can direct them still further to a solution. What will they base their decision on? Is it price as they have a budget they must stay within? Is it unique branding that will reflect their corporate image? Does the item need to be useful? Where will the receiver store it once presented?
As you can see while there is some thought that goes in to the process of setting up this sales funnel on your website once it’s done it’s working for you 24/7 and all that’s required are regular updates for new product releases.
When you look at your website from the customer’s view point is it providing them with the tools they require to make a decision? If it’s not then you run the risk of them moving on to another website that does.
And as confidence builds with secure online payment portals more and more consumers will turn to online shopping for the convenience it provides. So while you may be happy with your sales levels today it’s about preparing for tomorrow. Don’t wait until there’s a downturn in business before you take action. Seek the support of Team Success to implement these processes for you.